About Us

CJ WildBird Foods and our Dutch sister company, Vivara, are passionate about wild birds and wildlife.  Established in 1987 the company, which sells wild bird and wildlife care products, was set up, and is still run, by ornithologists and wildlife experts.  

The UK and Republic of Ireland are served under the CJ Wildlife brand, with Vivara currently trading in eight countries in mainland Europe.

Our mission is “to make significant, recognisable contributions to the protection and welfare of wild birds and other wildlife”

We have a well-established reputation for research and are privileged to be working alongside many wildlife associations across Europe.  This research helps us to make informed decisions about the products and foods we sell, which means we can help people to feed and care for a wider range of garden birds and wildlife.